EP 2: Understanding Event Revenue – More Than Just Food Sales
By: Charles Tan/President of FBMA Thailand
Event revenue is not limited to food and beverage sales. A proper P&L must capture all income sources, such as:
- Food packages (per person or per table)
- Beverage packages or consumption
- Venue or function room rental
- Audio-visual equipment rental
- Decoration or theme charges
- Corkage fees
- Service charges (if applicable)
All revenues should be confirmed in writing before the event and matched exactly with the final invoice.
Key Message:
If revenue is not clearly identified, profit can never be accurately measured.