EP 4: Beverage Cost – Profit Center or Silent Profit Killer
Beverage can be the most profitable or most dangerous part of an event.
Common beverage costs include:
- Alcohol cost per bottle or package
- Non-alcoholic beverages
- Ice, glassware, garnishes
- Complimentary drinks for VIPs
- Breakage and wastage
Bar control, stock reconciliation, and consumption tracking are essential.
Key Message:
Uncontrolled beverage costs can erase the entire event profit.